Paid Search Google Launches New Asset Creation and Customer Acquisition Tools for Search Let's begin by examining what are Automatically Created Assets? The 'Automatically Created Assets' setting allows…John Peter SpearApril 4, 2023
OptimizationPaid Search New Performance Max Features Are Coming (Part 1) Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions…John Peter SpearMarch 9, 2023
Paid SearchSEO Changes in Behaviors Position TikTok and Bing To Compete with Google for Search Digital ad costs are increasing, and the online ad marketplace is becoming more saturated. Advertisers…John Peter SpearMarch 1, 2023
Content MarketingPaid Search Microsoft Transitions to Multi-Channel Automated Optimizing while Discontinuing Bid Modifiers for Audience Ads What Are Audience Ads/Audience Network and What is Microsoft Changing? Current Audience Ads Tactic: Allows…John Peter SpearFebruary 15, 2023
Paid SearchSEOWeb Analytics New AdWords “Conversions for Optimizations” Empowers Reporting and Bid Automation Google is rolling out a new Conversions for Optimization setting in AdWords over the next…John Peter SpearAugust 17, 2022
Acronym NewsPaid SearchProgrammaticSocial Media Acronym is a Finalist for Two U.S. Search Awards Acronym is Recognized for Best Use of Local Search and Best Integrated Campaign The U.S.…John Peter SpearJuly 18, 2022
Paid SearchSEO Is Passage Ranking the Future of SEO? What is Passage Ranking and where does it sit within your search engine optimization and…John Peter SpearMay 23, 2022
Insights & NewsPaid SearchUncategorized Yelp’s New Search Features Connect Customers with the Right Services Companies Yelp announces new cost guides, an optimized search experience, and an easier way to review…John Peter SpearOctober 14, 2021
Paid MediaPaid SearchSEOSocial MediaUncategorized How-To Plan for SEO, Paid Media, & Social Media Success on #NationalPlanner Day Benjamin Franklin once said, “by failing to plan, you are planning to fail.” We believe…John Peter SpearAugust 1, 2021
Paid Search The Top 7 PPC Trends of 2017 As 2017 winds to a close, here’s a look back at the seven biggest trends…John Peter SpearJanuary 8, 2018