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Paid Search

ArchivesPaid Search

Coping with the Consequences of Baidu’s Secure Search Rollout

By Sha Salim Introduction In 2011, in an effort it said was to protect the…
acadmin
acadminJuly 30, 2015
ArchivesPaid Search

Welcome Back, Yahoogle! Or was that… GooHoo?

By Sam Hollingsworth Never a dull moment in the search business. The pre-holiday Fourth of…
acadmin
acadminJuly 2, 2015
ArchivesPaid Search

Microsoft To Bing: You’ve Got AOL Search in 2016

By Nate Ford and Peter Semetis With this month’s announcement that Bing will begin powering…
acadmin
acadminJuly 2, 2015
ArchivesPaid Search

Retargeting Consumers In The ‘See’, ‘Think’ & ‘Do’ Stages

By George Gutierrez Retargeting (or remarketing) is one of the most commonly used tactics for…
acadmin
acadminJune 18, 2015
ArchivesPaid SearchSEOTech

In The World Of Spoken Search, Viv Lurks In The Shadows Of Cortana, Google Now And Siri

The race for the best artificial intelligence-fueled, voice-enabled digital assistant gets more competitive with each passing…
acadmin
acadminJune 18, 2015
ArchivesPaid Search

Google’s Transactional Evolution: Buy Buttons, Now On Tap And TrueView

By Ilya Cherepakhin and Gregg Manias   To even the casual observer, Google clearly has…
acadmin
acadminJune 4, 2015
ArchivesPaid SearchSEO

How Tweet Is It With Twitter Posts In Google Search Results?

Our clients frequently ask us for our take on changes in the digital and search…
acadmin
acadminMay 21, 2015
ArchivesPaid Search

How to Navigate Through a Breakup: Changes to the Yahoo/Bing Alliance

By Daniel Olduck, VP, Search Strategy Remember the Yahoo! Panama platform, Overture, and all the…
acadmin
acadminApril 23, 2015
ArchivesPaid Search

Dawn of the Dead: Google To Remove Inactive Ads

By Daniel Olduck There was no dark-cloaked figure lurking in your Adwords account clutching a…
acadmin
acadminMarch 26, 2015
ArchivesPaid Search

Google Secure Search’s Real Impact On Content Marketing

by Michael Bruh CMOs everywhere are being pressed by their digital marketing teams to significantly…
Acronym
AcronymDecember 4, 2014
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  • Who We Are
  • What We Do
    • Search, Media & Marketplaces
    • Analytics
  • Technology
  • News & Views
    • Blog & Views
    • Company News
    • Winning With Diverse Suppliers
  • Careers
    • Our Culture
  • Contact

 
The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?