MobilePaid Media Mobile Drives In-Game Advertising Growth Mobile gaming ad spend is 3.2 times bigger than console and according to a new…John Peter SpearAugust 30, 2022
Paid MediaSocial Media Pinterest Continued to Lose Users in Q2, Despite Ramping Up eCommerce Features According to Pinterest, there are now 433 million monthly active users on Pinterest worldwide, down…John Peter SpearAugust 29, 2022
Paid Media Ads Coming to Android Lock Screens: Here’s What You Need to Know Android users will soon see their mobile home screens filled with ads. Glance, an India-based…John Peter SpearAugust 23, 2022
Paid Media Global Ad Trends: The Rising Cost of Incremental Reach Maintaining campaign reach in a fragmented media market is a growing challenge. WARC Media released…John Peter SpearAugust 15, 2022
Paid MediaUncategorized 50% of Marketers Hinder ROI by Underinvesting in Media, Nielsen Finds Nielsen's first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media…John Peter SpearJuly 7, 2022
Paid MediaSocial Media TikTok Expands Ad Targeting, Custom Content Creation, and Bidding Capabilities Once seen as a quirky short-form video platform where GenZers share dances, pranks and tricks,…John Peter SpearJune 7, 2022
Insights & NewsPaid MediaSocial MediaUncategorized Why Budget Liquidity Matters When Utilizing CBO in Facebook Campaigns When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest…John Peter SpearApril 5, 2022
Paid MediaSocial MediaUncategorized New Year, Same You With Better Efficiency In Your Media With January being dubbed the Q5, is this a good time to increase budgets/scale in…John Peter SpearJanuary 26, 2022
Insights & NewsPaid Media Top Media Trends for 2002 Today, we are looking at the top programmatic and media trends that will matter in…John Peter SpearDecember 20, 2021
Brand EngagementeCommerce / RetailInsights & NewsPaid Media Navigating the Modern Retail Landscape Since the pandemic began, we have seen an accelerated convergence of brand and performance media…John Peter SpearNovember 30, 2021