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Paid Media

MobilePaid Media

Mobile Drives In-Game Advertising Growth

Mobile gaming ad spend is 3.2 times bigger than console and according to a new…
John Peter Spear
John Peter SpearAugust 30, 2022
Paid MediaSocial Media

Pinterest Continued to Lose Users in Q2, Despite Ramping Up eCommerce Features

According to Pinterest, there are now 433 million monthly active users on Pinterest worldwide, down…
John Peter Spear
John Peter SpearAugust 29, 2022
Paid Media

Ads Coming to Android Lock Screens: Here’s What You Need to Know

Android users will soon see their mobile home screens filled with ads. Glance, an India-based…
John Peter Spear
John Peter SpearAugust 23, 2022
Paid Media

Global Ad Trends: The Rising Cost of Incremental Reach

Maintaining campaign reach in a fragmented media market is a growing challenge. WARC Media released…
John Peter Spear
John Peter SpearAugust 15, 2022
Paid MediaUncategorized

50% of Marketers Hinder ROI by Underinvesting in Media, Nielsen Finds

Nielsen's first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media…
John Peter Spear
John Peter SpearJuly 7, 2022
Paid MediaSocial Media

TikTok Expands Ad Targeting, Custom Content Creation, and Bidding Capabilities

Once seen as a quirky short-form video platform where GenZers share dances, pranks and tricks,…
John Peter Spear
John Peter SpearJune 7, 2022
Insights & NewsPaid MediaSocial MediaUncategorized

Why Budget Liquidity Matters When Utilizing CBO in Facebook Campaigns

When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest…
John Peter Spear
John Peter SpearApril 5, 2022
Paid MediaSocial MediaUncategorized

New Year, Same You With Better Efficiency In Your Media

With January being dubbed the Q5, is this a good time to increase budgets/scale in…
John Peter Spear
John Peter SpearJanuary 26, 2022
Insights & NewsPaid Media

Top Media Trends for 2002

Today, we are looking at the top programmatic and media trends that will matter in…
John Peter Spear
John Peter SpearDecember 20, 2021
Brand EngagementeCommerce / RetailInsights & NewsPaid Media

Navigating the Modern Retail Landscape

Since the pandemic began, we have seen an accelerated convergence of brand and performance media…
John Peter Spear
John Peter SpearNovember 30, 2021
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  • Who We Are
    • Our Culture
  • What We Do
    • Search, Media & Marketplaces
    • Analytics
    • Travel
  • Technology
  • News & Views
    • Blog & Views
    • Company News
    • Winning With Diverse Suppliers
  • Careers
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    • Locations

 
The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?