Digital marketing has become an essential part of any retail brand’s strategy. As the world continues to shift more and more toward digital, CPG brands must adapt and keep up…
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The retail media landscape has undergone a significant transformation in recent years, with the rise of social commerce and the increasing use of technology in the shopping experience. This has…
As 2022 comes to a close, we are keeping an eye on the emerging trends and tools and tactics that will matter in 2023. Facebook Leverages AI To Keep People…
Despite the increasing economic uncertainty, supply chain issues and changes in shopping behaviors, the majority of retail CEOs in the UK are confident of sales growth in 2023, according to…
In an increasingly competitive world, marketers want to get most out of their ad budgets. But with new tools and technologies emerging all the time, it can be hard to know…
As talk continues about a potential recession ahead, it is imperative for advertisers discover the most efficient channels where people are buying. In the context of paid social, studies show that…
According to Pinterest, there are now 433 million monthly active users on Pinterest worldwide, down 5% from last year. It is predicted that Pinterest will slowly shed users over the…
As we all know, brand loyalty was disrupted during the pandemic, and it changed nearly every part of the eCommerce playbook. Over these past couple of years, marketers needed to…
In what some are calling a game-changer and a clear move toward the metaverse, Snap launched virtual object creation and shared its latest research paper, which outlines a new way to…
It can be increasingly challenging to keep up with digital marketing trends as they change so quickly. To help marketers and digital leaders navigate this new landscape, we’ve identified the…
