Paid MediaSocial Media Featured Expertise: How To Get The Most From Meta’s Special Ad Category With social media platforms constantly adapting to privacy laws and regulations, keeping up with the…John Peter SpearApril 25, 2023
Paid MediaSocial Media Meta Says its Automated Ad Targeting Tools Have Increased ROAS by 32% Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns.…John Peter SpearMarch 7, 2023
Social Media Social Media Predictions for 2023 As 2022 comes to a close, we are keeping an eye on the emerging trends…John Peter SpearNovember 29, 2022
Social Media How to Maximize Your Content Reach on Facebook Although Facebook continues to lose new users to platforms like TikTok, the social networking site…John Peter SpearSeptember 27, 2022
Insights & NewsSocial Media Meta’s Recurring Notifications Helps Brands Reach Customers Anywhere In Their Journey Meta launched ‘Recurring Notifications’ on its Messenger Platform, which now enables businesses to send "proactive, automated…John Peter SpearJune 21, 2022
Uncategorized Why You Should Include Facebook’s Lead Generation Ads In Your Marketing Mix What are Facebook lead ads? Lead ads or lead generation ads on Facebook are customer…John Peter SpearMay 9, 2022
eCommerce / RetailSocial CommerceUncategorized Tis the eCommerce Season: Prepare Now for the 2022 Holidays Holiday season and social climate: The last few years have been atypical to say the…John Peter SpearMay 2, 2022
Insights & NewsSocial CommerceSocial Media Making the Social Commerce Landscape Work For You This year, change has been a constant in the social media world. In addition to…John Peter SpearApril 12, 2022
Insights & NewsPaid MediaSocial MediaUncategorized Why Budget Liquidity Matters When Utilizing CBO in Facebook Campaigns When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest…John Peter SpearApril 5, 2022
Paid MediaSocial MediaUncategorized New Year, Same You With Better Efficiency In Your Media With January being dubbed the Q5, is this a good time to increase budgets/scale in…John Peter SpearJanuary 26, 2022