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Point of view graphic over city landscapePaid MediaSocial Media

Featured Expertise: How To Get The Most From Meta’s Special Ad Category

With social media platforms constantly adapting to privacy laws and regulations, keeping up with the…
John Peter Spear
John Peter SpearApril 25, 2023
Paid MediaSocial Media

Meta Says its Automated Ad Targeting Tools Have Increased ROAS by 32%

Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns.…
John Peter Spear
John Peter SpearMarch 7, 2023
Social Media

Social Media Predictions for 2023

As 2022 comes to a close, we are keeping an eye on the emerging trends…
John Peter Spear
John Peter SpearNovember 29, 2022
Social Media

How to Maximize Your Content Reach on Facebook

Although Facebook continues to lose new users to platforms like TikTok, the social networking site…
John Peter Spear
John Peter SpearSeptember 27, 2022
Insights & NewsSocial Media

Meta’s Recurring Notifications Helps Brands Reach Customers Anywhere In Their Journey

Meta launched ‘Recurring Notifications’ on its Messenger Platform, which now enables businesses to send "proactive, automated…
John Peter Spear
John Peter SpearJune 21, 2022
Uncategorized

Why You Should Include Facebook’s Lead Generation Ads In Your Marketing Mix

What are Facebook lead ads? Lead ads or lead generation ads on Facebook are customer…
John Peter Spear
John Peter SpearMay 9, 2022
eCommerce / RetailSocial CommerceUncategorized

Tis the eCommerce Season: Prepare Now for the 2022 Holidays

Holiday season and social climate: The last few years have been atypical to say the…
John Peter Spear
John Peter SpearMay 2, 2022
Insights & NewsSocial CommerceSocial Media

Making the Social Commerce Landscape Work For You

This year, change has been a constant in the social media world. In addition to…
John Peter Spear
John Peter SpearApril 12, 2022
Insights & NewsPaid MediaSocial MediaUncategorized

Why Budget Liquidity Matters When Utilizing CBO in Facebook Campaigns

When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest…
John Peter Spear
John Peter SpearApril 5, 2022
Paid MediaSocial MediaUncategorized

New Year, Same You With Better Efficiency In Your Media

With January being dubbed the Q5, is this a good time to increase budgets/scale in…
John Peter Spear
John Peter SpearJanuary 26, 2022
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  • Who We Are
    • Our Culture
  • What We Do
    • Search, Media & Marketplaces
    • Analytics
    • Travel
  • Technology
  • News & Views
    • Blog & Views
    • Company News
    • Winning With Diverse Suppliers
  • Careers
  • Contact
    • Locations

 
The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?