Marketers face many challenges when targeting their ideal customers online, including: Identifying the target audience:…
John Peter SpearApril 24, 2023
In today's digital age, businesses and marketers have many different channels at their disposal to…
John Peter SpearApril 17, 2023
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions…
John Peter SpearMarch 9, 2023
Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns.…
John Peter SpearMarch 7, 2023
Perhaps one of the biggest setbacks for testing marketers is the loss of a free…
John Peter SpearJanuary 25, 2023
Google is upgrading Performance Max campaigns with new features specific to promoting holiday sales more…
John Peter SpearNovember 14, 2022
Google is rolling out a new Conversions for Optimization setting in AdWords over the next…
John Peter SpearAugust 17, 2022
Google just announced an update that simplifies the tagging of websites for Google Analytics and…
John Peter SpearAugust 4, 2022
Google Chrome extends the deadline for deprecation of third-party cookie support into 2024. Google delayed…
John Peter SpearAugust 2, 2022
