A group of consumers known as “Zennials” are gaining attention from marketers as a distinct generation with unique consumer habits. Born between 1995 and 2005, they are neither millennials nor…
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Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout a customer’s journey, from awareness through to conversion. They help determine the effectiveness of various…
With social media platforms constantly adapting to privacy laws and regulations, keeping up with the latest changes and ensuring compliance can be a challenge for advertisers. One such platform, META, has…
Marketers face many challenges when targeting their ideal customers online, including: Identifying the target audience: With the vastness of the online world, it can be challenging for marketers to identify…
Instagram announced the launch of one of its most highly requested feature updates, allowing users to add up to five links in their IG bio. This expanded capacity will make…
In today’s digital world, data analytics has become an essential tool for marketers. By utilizing data analytics, digital marketers can better understand their customers, track the success of their marketing…
In today’s digital age, businesses and marketers have many different channels at their disposal to reach their target audience. From social media to email marketing, search engine advertising to content…
Pay-per-click (PPC) advertising remains one of the most effective ways to reach your target audience and drive conversions for your business. However, with the competition in the digital space constantly…
Digital marketing has become an essential part of any retail brand’s strategy. As the world continues to shift more and more toward digital, CPG brands must adapt and keep up…
Let’s begin by examining what are Automatically Created Assets? The ‘Automatically Created Assets’ setting allows Google to leverage existing keywords, ad copy, & landing page to create new assets to…
