eCommerce / RetailSocial CommerceSocial Media The Five Factors That Drive eCommerce Loyalty As we all know, brand loyalty was disrupted during the pandemic, and it changed nearly…John Peter SpearAugust 22, 2022
metaverse Snap’s Virtual Object Creation Accelerates the Metaverse Shift In what some are calling a game-changer and a clear move toward the metaverse, Snap…John Peter SpearAugust 9, 2022
Acronym NewsPaid SearchProgrammaticSocial Media Acronym is a Finalist for Two U.S. Search Awards Acronym is Recognized for Best Use of Local Search and Best Integrated Campaign The U.S.…John Peter SpearJuly 18, 2022
Social Media Meta’s Developing Spatial Audio Tools to Enhance Virtual Experiences Despite the failure of audio platforms like Clubhouse to gain critical mass, audio continues to…John Peter SpearJune 27, 2022
Insights & NewsSocial Media Meta’s Recurring Notifications Helps Brands Reach Customers Anywhere In Their Journey Meta launched ‘Recurring Notifications’ on its Messenger Platform, which now enables businesses to send "proactive, automated…John Peter SpearJune 21, 2022
Content MarketingInsights & NewsSocial Media Instagram is Testing a New Stories UI That Could Transform Your Content Marketing Strategy Instagram is testing a new user interface that could impact your brand's content marketing strategyJohn Peter SpearJune 14, 2022
Paid MediaSocial Media TikTok Expands Ad Targeting, Custom Content Creation, and Bidding Capabilities Once seen as a quirky short-form video platform where GenZers share dances, pranks and tricks,…John Peter SpearJune 7, 2022
Social CommerceSocial Media Instagram Product Tags Are Now Available to All Users in the US Instagram announced that all users in the US can now insert product tags as part…John Peter SpearMay 16, 2022
Insights & NewsSocial CommerceSocial Media Making the Social Commerce Landscape Work For You This year, change has been a constant in the social media world. In addition to…John Peter SpearApril 12, 2022
Insights & NewsPaid MediaSocial MediaUncategorized Why Budget Liquidity Matters When Utilizing CBO in Facebook Campaigns When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest…John Peter SpearApril 5, 2022