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Optimization

OptimizationSocial Media

Red Carpet Relevance

How brands can translate Met Gala buzz into marketing momentum The Met Gala returns tonight—and…
Anne Christensen
Anne ChristensenMay 5, 2025
OptimizationPaid MediaPaid SearchPaid Social

Walk the Talk: 3 Earth Day Activations That Got It Right 

There’s a way for your brand to speak to what your audience values. These five…
Anne Christensen
Anne ChristensenApril 18, 2025
OptimizationPaid Search

New Performance Max Features Are Coming (Part 1)

Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions…
John Peter Spear
John Peter SpearMarch 9, 2023
OptimizationPaid MediaUX / CRO

Google Optimize Sunsets in September – What You Need to Know

Perhaps one of the biggest setbacks for testing marketers is the loss of a free…
John Peter Spear
John Peter SpearJanuary 25, 2023
AnalyticsInsights & NewsOptimizationWeb Analytics

How UX and CRO Work Together to Help Brands Meet KPIs

When considering your website's performance, it's important to understand the commonalities between Conversion Rate Optimization…
John Peter Spear
John Peter SpearFebruary 22, 2022
AnalyticsDesignInsights & NewsOptimizationWeb Analytics

CRO and UX Will Take Center Stage in 2022

CRO? UX? You may have heard these terms in the past, but they are especially important now…
John Peter Spear
John Peter SpearDecember 15, 2021
ArchivesOptimizationSEO

Watch: Marketing Your Retail Business During Economic Uncertainty

What do retailers in hardware, jewelry, and eye care have in common? On the surface,…
John Peter Spear
John Peter SpearJune 30, 2020

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  • Who We Are
    • Our Culture
  • What We Do
    • Search, Media & Marketplaces
    • Analytics
    • Travel
  • Technology
  • News & Views
    • Blog & Views
    • Company News
    • Winning With Diverse Suppliers
  • Careers
  • Contact
    • Locations

 
The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?