Many executives have now heard that SEO is one of the most important digital marketing…
John Peter SpearJuly 21, 2021
Happy Social Media Day! Paid and organic social media are more often than not put…
John Peter SpearJune 30, 2021
Instagram Reels are getting ads. The company announced it’s launching ads in its short-form video…
John Peter SpearJune 29, 2021
Google announced the company is delaying its plans to block third-party cookies until late 2023…
John Peter SpearJune 25, 2021
Gamification is not a new concept in marketing, particularly from the perspective of securing brand loyalty. Back in 1896, marketers sold stamps…
John Peter SpearJune 22, 2021
Facebook published a new report, using research derived from Hong Kong and Taiwan, that shows…
John Peter SpearJune 16, 2021
By Kate McNee -- First, there was Netflix. Then there was TikTok. Now comes a…
John Peter SpearApril 13, 2020
By Gellena Lukats -- As I sit here, working from home, tenaciously pausing campaigns that…
John Peter SpearApril 10, 2020
In March 2017, Amazon Advertising Platform pulled a surprise upset, beating out Google's DoubleClick Bid…
John Peter SpearFebruary 1, 2018
