AnalyticsInsights & News Why You Should Integrate Data Across the Entire Enterprise — and How to Do It Effectively Every day, the world produces 5 exabytes of data. By 2025, we will produce data at…John Peter SpearJune 13, 2022
Paid MediaSocial Media TikTok Expands Ad Targeting, Custom Content Creation, and Bidding Capabilities Once seen as a quirky short-form video platform where GenZers share dances, pranks and tricks,…John Peter SpearJune 7, 2022
Acronym News Acronym is a Finalist for Ragan’s CSR & Diversity Awards Acronym was recognized as a Finalist for the agency's "Exceptional Commitment to Diversity, Equity and…John Peter SpearJune 6, 2022
Paid SearchSEO Is Passage Ranking the Future of SEO? What is Passage Ranking and where does it sit within your search engine optimization and…John Peter SpearMay 23, 2022
SEO Google Parameter Tool Discontinued Parameter Tool: What Was It? For many years Google’s URL Parameter Tool was among the…John Peter SpearMay 18, 2022
Social CommerceSocial Media Instagram Product Tags Are Now Available to All Users in the US Instagram announced that all users in the US can now insert product tags as part…John Peter SpearMay 16, 2022
Social Commerce Social Commerce on TikTok vs. Instagram and Facebook Brands and marketers are all looking to profit off TikTok and the current trending hashtag:…John Peter SpearMay 11, 2022
Uncategorized Why You Should Include Facebook’s Lead Generation Ads In Your Marketing Mix What are Facebook lead ads? Lead ads or lead generation ads on Facebook are customer…John Peter SpearMay 9, 2022
eCommerce / RetailSocial CommerceUncategorized Tis the eCommerce Season: Prepare Now for the 2022 Holidays Holiday season and social climate: The last few years have been atypical to say the…John Peter SpearMay 2, 2022
Analytics What You Should Know About Google Analytics 4 What is GA4, and Why is it Important? Google Analytics 4 (GA4) is Google’s latest…John Peter SpearApril 25, 2022