Paid MediaUncategorized 50% of Marketers Hinder ROI by Underinvesting in Media, Nielsen Finds Nielsen's first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media…John Peter SpearJuly 7, 2022
eCommerce / Retail U.S. Consumer Spending Expected to Increase Heading Into the Holidays According to eMarketer, US eCommerce sales are expected to be more than $1 trillion by…John Peter SpearJuly 5, 2022
Social Media Meta’s Developing Spatial Audio Tools to Enhance Virtual Experiences Despite the failure of audio platforms like Clubhouse to gain critical mass, audio continues to…John Peter SpearJune 27, 2022
Insights & NewsSocial Media Meta’s Recurring Notifications Helps Brands Reach Customers Anywhere In Their Journey Meta launched ‘Recurring Notifications’ on its Messenger Platform, which now enables businesses to send "proactive, automated…John Peter SpearJune 21, 2022
Insights & NewsProgrammatic The Five Programmatic Trends to Future-Proof Your Brand With the rules and best practices for programmatic advertising continuing to evolve, it’s important to…John Peter SpearJune 16, 2022
Content MarketingInsights & NewsSocial Media Instagram is Testing a New Stories UI That Could Transform Your Content Marketing Strategy Instagram is testing a new user interface that could impact your brand's content marketing strategyJohn Peter SpearJune 14, 2022
AnalyticsInsights & News Why You Should Integrate Data Across the Entire Enterprise — and How to Do It Effectively Every day, the world produces 5 exabytes of data. By 2025, we will produce data at…John Peter SpearJune 13, 2022
Paid MediaSocial Media TikTok Expands Ad Targeting, Custom Content Creation, and Bidding Capabilities Once seen as a quirky short-form video platform where GenZers share dances, pranks and tricks,…John Peter SpearJune 7, 2022
Acronym News Acronym is a Finalist for Ragan’s CSR & Diversity Awards Acronym was recognized as a Finalist for the agency's "Exceptional Commitment to Diversity, Equity and…John Peter SpearJune 6, 2022
Paid SearchSEO Is Passage Ranking the Future of SEO? What is Passage Ranking and where does it sit within your search engine optimization and…John Peter SpearMay 23, 2022