Marketers face many challenges when targeting their ideal customers online, including: Identifying the target audience: With the vastness of the online world, it can be challenging for marketers to identify…
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In today’s digital age, businesses and marketers have many different channels at their disposal to reach their target audience. From social media to email marketing, search engine advertising to content…
Let’s begin by examining what are Automatically Created Assets? The ‘Automatically Created Assets’ setting allows Google to leverage existing keywords, ad copy, & landing page to create new assets to…
Did you miss our webinar with RenderSEO on how ChatGPT can help maximize your Local SEO? Never fear! We have the full video here for you. Acronym’s SVP, SEO, Winston…
LinkedIn announced new SEO tools to help marketers improve the reach and visibility of articles published on the platform. Here’s a quick review of these new features. 1) SEO Title…
Digital ad costs are increasing, and the online ad marketplace is becoming more saturated. Advertisers are starting to consider diversifying their search spend away from Google. Platforms like Bing and…
By now, we have all heard about ChatGPT, which is a chatbot launched by OpenAI in November 2022 that uses natural language processing driven by AI technology to engage in…
Why do website relaunches often end in disaster? Websites are crucial for businesses. They are often the first point of contact between a company and its customers. A well-designed, functioning…
Google is launching a new sitewide algorithm update this week called the “Helpful Content Update” to improve the visibility for sites that have content written for people and to devalue content…
Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the…
