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Paid Media Archives - Page 7 of 8 - acronym

Social Media

YouTube Launches New Monetization Program for Shorts Creators

YouTube announced it will provide more direct monetization options for Shorts creators, which could make…
John Peter Spear
John Peter SpearSeptember 21, 2022
MobilePaid Media

Mobile Drives In-Game Advertising Growth

Mobile gaming ad spend is 3.2 times bigger than console and according to a new…
John Peter Spear
John Peter SpearAugust 30, 2022
Paid MediaSocial Media

Pinterest Continued to Lose Users in Q2, Despite Ramping Up eCommerce Features

According to Pinterest, there are now 433 million monthly active users on Pinterest worldwide, down…
John Peter Spear
John Peter SpearAugust 29, 2022
Paid Media

Ads Coming to Android Lock Screens: Here’s What You Need to Know

Android users will soon see their mobile home screens filled with ads. Glance, an India-based…
John Peter Spear
John Peter SpearAugust 23, 2022
eCommerce / Retail

Sam’s Club Overhauls Its Ad Network with a Self-Service Platform

As retailers continue to invest in new ways to let advertisers reach consumers via their…
John Peter Spear
John Peter SpearAugust 16, 2022
Paid Media

Global Ad Trends: The Rising Cost of Incremental Reach

Maintaining campaign reach in a fragmented media market is a growing challenge. WARC Media released…
John Peter Spear
John Peter SpearAugust 15, 2022
Paid MediaUncategorized

50% of Marketers Hinder ROI by Underinvesting in Media, Nielsen Finds

Nielsen's first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media…
John Peter Spear
John Peter SpearJuly 7, 2022
eCommerce / Retail

U.S. Consumer Spending Expected to Increase Heading Into the Holidays

According to eMarketer, US eCommerce sales are expected to be more than $1 trillion by…
John Peter Spear
John Peter SpearJuly 5, 2022
Paid MediaSocial Media

TikTok Expands Ad Targeting, Custom Content Creation, and Bidding Capabilities

Once seen as a quirky short-form video platform where GenZers share dances, pranks and tricks,…
John Peter Spear
John Peter SpearJune 7, 2022
Insights & NewsPaid MediaSocial MediaUncategorized

Why Budget Liquidity Matters When Utilizing CBO in Facebook Campaigns

When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest…
John Peter Spear
John Peter SpearApril 5, 2022
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  • Who We Are
    • Our Culture
  • What We Do
    • Search, Media & Marketplaces
    • Analytics
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The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?