Marketers face many challenges when targeting their ideal customers online, including: Identifying the target audience: With the vastness of the online world, it can be challenging for marketers to identify…
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What Are Audience Ads/Audience Network and What is Microsoft Changing? Current Audience Ads Tactic: Allows advertiser ads to appear across partnering sites as well as on premium sites like MSN,…
It can be increasingly challenging to keep up with digital marketing trends as they change so quickly. To help marketers and digital leaders navigate this new landscape, we’ve identified the…
The latest Attitudes to Programmatic Advertising survey reported the percentage of advertisers investing more than 41% of their display inventory via programmatic methods increased to 70% in 2020 from 55% in 2019….
Audio programming is making a comeback in the form of its younger, on-demand sibling – Podcasts. Podcasting has emerged into a giant industry, exceeding $10B in 2020 and is slated to double…
