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The Drum US Search Awards Recognize Acronym: Best Use Of Voice Search

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Acronym Wins: Best Use Of Voice Search

The Drum Search Awards US set out to find the absolute best in search and recognize the finest work being produced in the US search industry. With New York  as the perfect backdrop, the awards ceremony took place yesterday, September 20th, at Edison Ballroom – and we got to bring a much-deserved souvenir back to the Empire State Building!

Having previously been announced as finalists, Acronym brought home the bacon last night, being honored with the award for Best Use of Voice Search. On top of that, we were highly commended for several of our other submissions including the Technical Innovation of the Year, and the Rising Star submission for our very own Nate Ford.

This past July, as part of the content program leading up to The Drum Search Awards USA, our CMO, and SEMPO Chairman, Mike Grehan participated as a panelist on The Drum’s Search Panel. The discussion, driven by a panel of top executives, provided insight into the problems and intricacies of our interactive future with ever-evolving AI (Artificial Intelligence). It’s only natural that our unmatched premonition gave us a win in one of hottest and most controversial subject areas of the year.

Jokes aside, the magic came from our team’s incredible work with our clients, including Scotts Miracle-Gro, providing an opportunity to research and develop some distinct practices, processes, and tactics employed to target voice-based queries. The campaign evolved to target gaps in other high-volume keyword targets worth producing new content to best satisfy the searchers intent.

As 2017 begins coming to a close, Acronym continues to expand its accolades and honors for the amazing work we do for our clients. With more wins to come, it’s time we got to thinking about trophy cases!

 

 

 

Acronym Sponsors & Keynotes Inaugural ClickZ Live Conference in Bangkok

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David Shen reviews “Left To Our Own Devices: A State of Digital Address” – the conference session that cranked the audience up and got things started

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Acronym has had a thriving business in Asia since the launch of our Singapore office in 2006. And this year we’ve been reaching further into other regional markets. As part of our strategy, we signed up as Gold Sponsor for three of the ClickZ Live conferences in the Asia region (Hong Kong, Bangkok & Singapore). This gave us a great opportunity to meet with major international brands, and also with other vendors and agencies.

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Our very own Mike Grehan presented the keynote that had the audience Tweeting factoids and one-liners throughout. Taking us way back to 1945, Grehan explained the dawning of the age of the “hypertext thinkers,” describing a classic essay by Professor Vannevar Bush called “As We May Think,” which appeared in The Atlantic Magazine almost 70 years ago. From there, he walked us through the invention of the Internet, followed by the invention of the World Wide Web, and rapidly into the launch of Google in 1998. All inspired by “hypertext thinkers.”

Shortly into the session, he was describing how search ranking was originally driven by text analysis and then, largely, by hyperlink analysis (Google being the first search engine to be very open about the importance of links in their ranking algorithm, PageRank). What made the audience really sit up was when he went on to explain that although text and link analysis are still pretty strong signals within the many ranking factors used by search engines, in fact the strongest signals are now attributed to end user data.

As Mike has previously explained, there’s far more going on under the hood at search engines that provide huge clues to intent and also to preferences in media consumption. The message for developing content around intent, was very clear.

Dave Evans - ciscoBringing it all together, Mike explained, in-depth, the differences between the Internet and the World Wide Web and how some may not realize that they are two different things. He said these days, it’s possible to spend an entire day on the Internet, using apps on various devices, without even needing to go near the World Wide Web. This segued perfectly into a very informative video presentation by Cisco’s Chief Futurist, Dave Evans, on the Internet of everything.

Perhaps nobody else in the digital marketing sector has written more about the connected consumer than Mike himself, and the video confirmed exactly what he said in the past about the impact this new “Internet of everything” will have and how it will once again transform the way that we do business and marketing.

Wrapping up the presentation, Mike gave a great story on the history of big data, which he tracked back to the 15th century. But, perhaps one of the more memorable moments to the audience was the very last slide, where Mike introduced the latest digital technology for the bathroom. We’ve heard of smart phones and smart TVs, but Mike introduced us to a smart toilet!

All round, a very informative trek from the beginning of the hypertext age, through search into content marketing and eventually the future of connected marketing. Mike is widely regarded as one the original pioneers in the industry and if you get a chance to see him speak, I certainly recommend you do.

 

DavidHSBased in Singapore, David leads Acronym Asia and is responsible for revenue generation, operations management, and business strategy. He identifies and develops strategic partnerships and oversees the company’s sales and marketing activities across Asia.

His Client experience includes Four Seasons Hotels & Resorts, Singapore Airlines, Millennium & Copthorne Hotels, Aberdeen Asset Management, Polycom, Cisco, HP, Avaya, and Motorola.

What To Do When Your Client Can’t Make It To Your Joint Conference Presentation?

By Events, Features, Live on 65, Video No Comments

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CrispinMikeYou could panic. You could call it off. Or, you could bundle him up digitally and take him with you. Which is exactly what I did at the recent eMetrics Summit in Boston. And it worked so well so I wanted to share it with you.

Crispin Sheridan heads up search and all things digital at SAP. Long time clients (ten years with Acronym, in fact) and close friend had to head to the UK while I was due to head to Boston. So the night before, we got together (yes, on the 65th floor) and recorded what we would have done live at the event.

So, yes, you’ll hear him (and me) making references to being live on stage in Boston. But you’ll also get an insight into exactly what it takes to set up and manage a search center of excellence inside the world’s third largest software company.

Comes in four short parts.

To get the full context of what the session was about, you can see the title and abstract on the eMetrics site http://www.emetrics.org/boston/2014/emetrics-web/#600


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mikeGheadshotMike is currently CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.

Prior to joining Acronym Mike was global VP, Content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014. He is chair of the SES advisory board and in March 2010 was elected to SEMPO’s board of directors.

Welcome to Live On 65!

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Meet Danny Sullivan

Live On 65: Danny Sullivan from Acronym on Vimeo.

 

One of the coolest things about working at Acronym is that we’re smack, bang in the center of town on the 65th floor of the iconic Empire State Building. Apart from the great views, it means we’re just so easy to get to when we have friends and colleagues in town.

And because we do get so many visitors dropping by, we thought why not have a little video feature to introduce our guest to the TMN audience. Kind of like a fireside chat, only without the fireside. It’s a totally informal thing.

And we’re delighted that the first guest to join us and launch this little featurette is probably one of the best known names in the search marketing industry. Yes, it’s Danny Sullivan, founding editor of Search Engine Land, founder of SMX Conference & Expo (and of course, Search Engine Watch and SES Conference & Expo prior to that).

But more importantly, for me anyway. He’s my longtime pal. And it turns out that, almost exactly 14 years ago was when I did my first interview with Danny for the book that I was writing at the time and also a newsletter I had launched (actually, let’s call that a blog!).

So, I thought, why not? Let’s go back 14 years and see what we were talking about then. And then fast forward to see how much of it is still relevant now.

Spoiler alert…. Content… Yes, 14 years later we’re still talking content. And so we should.

 

 Transcript:

Don’t have time to watch the video? No worries, the transcript can be found by clicking the link below for your convenience.

Danny Sullivan is a name long synonymous with the search marketing industry. As the original “search beat” reporter in the industry, Danny has witnessed the change from a type of cottage-industry of back bedroom search engine optimizers to the enterprise level, global agencies and consultants that make up the industry in 2014.

Fourteen years ago, Mike Grehan, another name synonymous with the search industry, was researching and writing what would become a seminal book on the subject of search engine optimization. As part of his research, he did his first interview with Danny Sullivan almost exactly 14 years ago.

So, as Danny was in town for SMX east, Mike invited him to whoosh up to the 65th floor of the Empire State Building (Acronym Global HQ ) to take a trip back in time and discuss the evolution of the search industry from 2000 to where we are now in 2014

Makes for very interesting reading (and watching!) Read the transcript here…

 

 

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Whooshing up to the 65th floor of the Empire State Building next edition is Brightedge CEO, Jim Yu.

 

 

 

 

 

 

 

 

 

 

mikeGheadshotMike is currently CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.

Prior to joining Acronym Mike was global VP, Content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014. He is chair of the SES advisory board and in March 2010 was elected to SEMPO’s board of directors.