Acronym Wins: Best Use Of Voice Search

The Drum Search Awards US set out to find the absolute best in search and recognize the finest work being produced in the US search industry. With New York  as the perfect backdrop, the awards ceremony took place yesterday, September 20th, at Edison Ballroom – and we got to bring a much-deserved souvenir back to the Empire State Building!

Having previously been announced as finalists, Acronym brought home the bacon last night, being honored with the award for Best Use of Voice Search. On top of that, we were highly commended for several of our other submissions including the Technical Innovation of the Year, and the Rising Star submission for our very own Nate Ford.

This past July, as part of the content program leading up to The Drum Search Awards USA, our CMO, and SEMPO Chairman, Mike Grehan participated as a panelist on The Drum’s Search Panel. The discussion, driven by a panel of top executives, provided insight into the problems and intricacies of our interactive future with ever-evolving AI (Artificial Intelligence). It’s only natural that our unmatched premonition gave us a win in one of hottest and most controversial subject areas of the year.

Jokes aside, the magic came from our team’s incredible work with our clients, including Scotts Miracle-Gro, providing an opportunity to research and develop some distinct practices, processes, and tactics employed to target voice-based queries. The campaign evolved to target gaps in other high-volume keyword targets worth producing new content to best satisfy the searchers intent.

As 2017 begins coming to a close, Acronym continues to expand its accolades and honors for the amazing work we do for our clients. With more wins to come, it’s time we got to thinking about trophy cases!