Meet Danny Sullivan

Live On 65: Danny Sullivan from Acronym on Vimeo.


One of the coolest things about working at Acronym is that we’re smack, bang in the center of town on the 65th floor of the iconic Empire State Building. Apart from the great views, it means we’re just so easy to get to when we have friends and colleagues in town.

And because we do get so many visitors dropping by, we thought why not have a little video feature to introduce our guest to the TMN audience. Kind of like a fireside chat, only without the fireside. It’s a totally informal thing.

And we’re delighted that the first guest to join us and launch this little featurette is probably one of the best known names in the search marketing industry. Yes, it’s Danny Sullivan, founding editor of Search Engine Land, founder of SMX Conference & Expo (and of course, Search Engine Watch and SES Conference & Expo prior to that).

But more importantly, for me anyway. He’s my longtime pal. And it turns out that, almost exactly 14 years ago was when I did my first interview with Danny for the book that I was writing at the time and also a newsletter I had launched (actually, let’s call that a blog!).

So, I thought, why not? Let’s go back 14 years and see what we were talking about then. And then fast forward to see how much of it is still relevant now.

Spoiler alert…. Content… Yes, 14 years later we’re still talking content. And so we should.



Don’t have time to watch the video? No worries, the transcript can be found by clicking the link below for your convenience.

Danny Sullivan is a name long synonymous with the search marketing industry. As the original “search beat” reporter in the industry, Danny has witnessed the change from a type of cottage-industry of back bedroom search engine optimizers to the enterprise level, global agencies and consultants that make up the industry in 2014.

Fourteen years ago, Mike Grehan, another name synonymous with the search industry, was researching and writing what would become a seminal book on the subject of search engine optimization. As part of his research, he did his first interview with Danny Sullivan almost exactly 14 years ago.

So, as Danny was in town for SMX east, Mike invited him to whoosh up to the 65th floor of the Empire State Building (Acronym Global HQ ) to take a trip back in time and discuss the evolution of the search industry from 2000 to where we are now in 2014

Makes for very interesting reading (and watching!) Read the transcript here…




Whooshing up to the 65th floor of the Empire State Building next edition is Brightedge CEO, Jim Yu.











mikeGheadshotMike is currently CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.

Prior to joining Acronym Mike was global VP, Content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014. He is chair of the SES advisory board and in March 2010 was elected to SEMPO’s board of directors.

The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?