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What To Do When Your Client Can’t Make It To Your Joint Conference Presentation?

By October 21, 2014No Comments

CrispinMikeYou could panic. You could call it off. Or, you could bundle him up digitally and take him with you. Which is exactly what I did at the recent eMetrics Summit in Boston. And it worked so well so I wanted to share it with you.

Crispin Sheridan heads up search and all things digital at SAP. Long time clients (ten years with Acronym, in fact) and close friend had to head to the UK while I was due to head to Boston. So the night before, we got together (yes, on the 65th floor) and recorded what we would have done live at the event.

So, yes, you’ll hear him (and me) making references to being live on stage in Boston. But you’ll also get an insight into exactly what it takes to set up and manage a search center of excellence inside the world’s third largest software company.

Comes in four short parts.

To get the full context of what the session was about, you can see the title and abstract on the eMetrics site

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mikeGheadshotMike is currently CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.

Prior to joining Acronym Mike was global VP, Content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014. He is chair of the SES advisory board and in March 2010 was elected to SEMPO’s board of directors.