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Analytics

AnalyticsData AnalyticsTechnologyWeb Analytics

Redefining Marketing Mix Models: An In-depth Look at Google’s Meridian

Explore how Google’s Meridian is transforming marketing analytics and privacy in marketing mix models.
John Peter Spear
John Peter SpearApril 29, 2024
AnalyticsData AnalyticsTechnologyWeb Analytics

Adapting to a Cookie-Less Future: How Marketers Can Pivot and Prosper

The impending changes in data tracking, their impact on digital marketing, and strategies for marketers…
John Peter Spear
John Peter SpearApril 19, 2024
Point of view graphic over city landscapeAnalyticsPaid Search

Featured Expertise: Google to Sunset Four Attribution Models in Ads and Analytics

Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout…
John Peter Spear
John Peter SpearApril 25, 2023
Analytics

Four Ways Data Analytics Improves Digital Marketing ROI

In today's digital world, data analytics has become an essential tool for marketers. By utilizing…
John Peter Spear
John Peter SpearApril 18, 2023
AI / Machine LearningAnalyticsSEO

How ChatGPT Can Maximize Your Local SEO

Did you miss our webinar with RenderSEO on how ChatGPT can help maximize your Local…
John Peter Spear
John Peter SpearMarch 23, 2023
Analytics

Google Simplifies Tagging for Analytics and Ads

Google just announced an update that simplifies the tagging of websites for Google Analytics and…
John Peter Spear
John Peter SpearAugust 4, 2022
Analytics

Google Continues Third-Party Cookies For Another Year

Google Chrome extends the deadline for deprecation of third-party cookie support into 2024. Google delayed…
John Peter Spear
John Peter SpearAugust 2, 2022
AnalyticsInsights & News

Why You Should Integrate Data Across the Entire Enterprise — and How to Do It Effectively

Every day, the world produces 5 exabytes of data. By 2025, we will produce data at…
John Peter Spear
John Peter SpearJune 13, 2022
Analytics

What You Should Know About Google Analytics 4

What is GA4, and Why is it Important?   Google Analytics 4 (GA4) is Google’s latest…
John Peter Spear
John Peter SpearApril 25, 2022
AnalyticsSocial Media

Linkedin’s Acquisition of Oribi Means Enhanced Analytics For Marketers

LinkedIn announced its intention to acquire Oribi, which will showcase new analytics tools that deliver…
John Peter Spear
John Peter SpearMarch 15, 2022
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  • Who We Are
    • Our Culture
  • What We Do
    • Search, Media & Marketplaces
    • Analytics
    • Travel
  • Technology
  • News & Views
    • Blog & Views
    • Company News
    • Winning With Diverse Suppliers
  • Careers
  • Contact
    • Locations

 
The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?