A group of consumers known as “Zennials” are gaining attention from marketers as a distinct generation with unique consumer habits. Born between 1995 and 2005, they are neither millennials nor…
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With social media platforms constantly adapting to privacy laws and regulations, keeping up with the latest changes and ensuring compliance can be a challenge for advertisers. One such platform, META, has…
Instagram announced the launch of one of its most highly requested feature updates, allowing users to add up to five links in their IG bio. This expanded capacity will make…
In today’s digital age, businesses and marketers have many different channels at their disposal to reach their target audience. From social media to email marketing, search engine advertising to content…
Digital marketing has become an essential part of any retail brand’s strategy. As the world continues to shift more and more toward digital, CPG brands must adapt and keep up…
TikTok is launching a new feature to facilitate brand/creator collaborations and create more immersive and engaging campaigns. The addition to the platform’s Effects House AR creation tool will offer businesses…
LinkedIn announced new SEO tools to help marketers improve the reach and visibility of articles published on the platform. Here’s a quick review of these new features. 1) SEO Title…
Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns. These campaigns have become a primary focus for the app following the iOS 14 update…
TikTok updated its Insights tool with 70,000 new intel to help you stay on top of key trends and to optimize your in-app promotions. The tool allows you to filter…
Meta has recently updated its data privacy measures for young users, with new restrictions on ad targeting and new control options. Here’s what you need to know. What’s changed? Starting…
