Nielsen’s first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media strategies that are negatively affecting ROI. The report found that while about 50% of media…
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Facebook has seen a lot of changes recently, most of which are fueled by the iOS shifts in Apple’s App Tracking Transparency (ATT) update brought on by iOS 14. Facebook…
Snapchat continues to boast 293 million daily active users who share visual moments from their lives. For marketers who want to improve their engagement on Snapchat, the platform introduced a…
Sprout Social just released their latest Social Media Index Report. The report includes some unsurprising learnings like video and images remain the most valuable content types to achieve your goals;…
