eCommerce / Retail Sam’s Club Overhauls Its Ad Network with a Self-Service Platform As retailers continue to invest in new ways to let advertisers reach consumers via their…AcronymAugust 16, 2022
Paid Media Global Ad Trends: The Rising Cost of Incremental Reach Maintaining campaign reach in a fragmented media market is a growing challenge. WARC Media released…AcronymAugust 15, 2022
Acronym NewsPaid SearchProgrammaticSocial Media Acronym is a Finalist for Two U.S. Search Awards Acronym is Recognized for Best Use of Local Search and Best Integrated Campaign The U.S.…AcronymJuly 18, 2022
Paid MediaUncategorized 50% of Marketers Hinder ROI by Underinvesting in Media, Nielsen Finds Nielsen's first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media…AcronymJuly 7, 2022
Insights & NewsProgrammatic The Five Programmatic Trends to Future-Proof Your Brand With the rules and best practices for programmatic advertising continuing to evolve, it’s important to…AcronymJune 16, 2022
Content MarketingProgrammaticSEOSocial Media Trust in Advertising is on the Decline – But Search, Social and Programmatic Still Deliver It's no secret that consumer trust in advertising has been steadily declining in recent years.…AcronymApril 4, 2022
Acronym News Acronym Is a Finalist For U.S. Campaign’s Best Use of Programmatic Acronym was named a U.S. Campaign finalist for Best Use of Digital/Programmatic for Wharton Executive…AcronymMarch 14, 2022
Insights & NewsPaid Media Top Media Trends for 2002 Today, we are looking at the top programmatic and media trends that will matter in…AcronymDecember 20, 2021
Insights & NewsProgrammatic The Six Best Practices that Deliver Programmatic ROI The latest Attitudes to Programmatic Advertising survey reported the percentage of advertisers investing more than 41% of…AcronymNovember 15, 2021
Insights & NewsMachine LearningProgrammatic Top Tips for Programmatic Success Constant scheduling, manual negotiations, and pricing discussions, all these time-wasting activities are obsolete with programmatic…AcronymAugust 25, 2021