Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout a customer’s journey, from awareness through to conversion. They help determine the effectiveness of various…
Marketers face many challenges when targeting their ideal customers online, including: Identifying the target audience: With the vastness of the online world, it can be challenging for marketers to identify…
In today’s digital age, businesses and marketers have many different channels at their disposal to reach their target audience. From social media to email marketing, search engine advertising to content…
Pay-per-click (PPC) advertising remains one of the most effective ways to reach your target audience and drive conversions for your business. However, with the competition in the digital space constantly…
Let’s begin by examining what are Automatically Created Assets? The ‘Automatically Created Assets’ setting allows Google to leverage existing keywords, ad copy, & landing page to create new assets to…
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. Our experts explain the impact each soon-to-be-available feature has for advertisers. Campaign-level…
Digital ad costs are increasing, and the online ad marketplace is becoming more saturated. Advertisers are starting to consider diversifying their search spend away from Google. Platforms like Bing and…
What Are Audience Ads/Audience Network and What is Microsoft Changing? Current Audience Ads Tactic: Allows advertiser ads to appear across partnering sites as well as on premium sites like MSN,…
Google is upgrading Performance Max campaigns with new features specific to promoting holiday sales more efficiently. Compatibility With Performance Planner Brands and marketers can now forecast the results of Performance…
Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the…
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