Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout…
John Peter SpearApril 25, 2023
In today's digital age, businesses and marketers have many different channels at their disposal to…
John Peter SpearApril 17, 2023
Pay-per-click (PPC) advertising remains one of the most effective ways to reach your target audience…
John Peter SpearApril 13, 2023
Let's begin by examining what are Automatically Created Assets? The 'Automatically Created Assets' setting allows…
John Peter SpearApril 4, 2023
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions…
John Peter SpearMarch 9, 2023
Digital ad costs are increasing, and the online ad marketplace is becoming more saturated. Advertisers…
John Peter SpearMarch 1, 2023
What Are Audience Ads/Audience Network and What is Microsoft Changing? Current Audience Ads Tactic: Allows…
John Peter SpearFebruary 15, 2023
Google is upgrading Performance Max campaigns with new features specific to promoting holiday sales more…
John Peter SpearNovember 14, 2022
Google is rolling out a new Conversions for Optimization setting in AdWords over the next…
John Peter SpearAugust 17, 2022
