More than a year into the Covid-19 pandemic where volatility, complexity, and uncertainty reached an all-time high, a brand’s ability to get attention, be remembered, and be an educational resource has become more imperative than ever. That, in conjunction with consumers wanting their buying power to reflect their personal values, has placed extreme pressure on brands to get it right.
Acronym’s CMO & Managing Director, Mike Grehan joined SAP’s former CMO, Alicia Tillman and current Senior Director of Global Branding, Dennis Thomas in Bonnie D. Graham’s podcast, Changing the Game with Digital Engagement to discuss Brand Marketing in a Post-Pandemic World.
- What role does branding play in the buyer’s journey and has that changed since the pandemic began?
- What could or should companies do to better reflect the social climate or should they not engage in that conversation?
- What other impacts will the pandemic have on the future of branding?
Watch this conversation and let us know your thoughts in the comments!