There are many types of crises that can impact your brand’s online presence or alter the context of your message. This is why it is imperative that you consistently monitor…
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More than a year into the Covid-19 pandemic where volatility, complexity, and uncertainty reached an all-time high, a brand’s ability to get attention, be remembered, and be an educational resource…
Gamification is not a new concept in marketing, particularly from the perspective of securing brand loyalty. Back in 1896, marketers sold stamps to retailers who used them to reward loyal customers. Fast forward to the 21st century, brands…
