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Google recently decided that paid search ads will no longer appear on the right-hand side of search results for desktop users globally, and up to four paid search results will appear at the top [...]

Meet Acronym’s Lucas Chen PPC Strategist When did you join Acronym? I joined Acronym in late September of 2015. What is your title at Acronym and which clients do you work for? I am a PPC [...]

Going (Creatively) Digital Targeted Marketing Based On Behavior Pushes The Right Consumer Buttons Ads targeted to consumers based on their online behavior push psychological buttons that arouse [...]

Going (Creatively) Digital Going Native: Third-Party In-App Ads Growing Rapidly Third-party, in-app native ads will grow at an annual average rate of 70.7%, according to a study from IHS and [...]

Meet Acronym’s Danielle Neckers PPC Analyst When did you join Acronym? I joined Acronym in early September, 2015 Where were you previously, what was your title and what clients did you work with? [...]

By Sam Hollingsworth Snapchat is a mobile app that allows users to send and receive “self-destructing” photos and videos, or digital media that is only temporarily available for [...]