Meet Acronym’s Lucas Chen

PPC Strategist

When did you join Acronym?

I joined Acronym in late September of 2015.

What is your title at Acronym and which clients do you work for?

I am a PPC Strategist. My clients include Accenture and I recently worked on the Viceroy and Fairmont accounts.

What are your specific responsibilities?

My responsibilities include keyword development, ad copy creation, optimization recommendation, and reporting on performance.

 What do you consider the most interesting things you do at work?

I like to make connections with clients and listen to their stories to make myself feel related. This way I can truly understand what are their needs and be able to help them reach their goals.

What do you like to do best when you are not working?

New York City is full of exotic cuisines, so exploring new restaurants and hanging out with friends after the busy week on Friday nights are the things I enjoy the most while not working.


The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?