The real impact of Google’s new paid search ad layout on organic search

 In Archives, Paid Search

Google_295x175Google recently decided that paid search ads will no longer appear on the right-hand side of search results for desktop users globally, and up to four paid search results will appear at the top of the page. Brands need to create an integrated organic and paid search strategy with focus on top rankings and paid ads to maintain visibility and be in front of their target audiences, explains Acronym’s Winston Burton, VP of SEO, in an article originally published by Search Engine Land.