Inside Acronym – April 7, 2016
Meet Acronym’s Danielle Neckers
When did you join Acronym?
I joined Acronym in early September, 2015
Where were you previously, what was your title and what clients did you work with?
Prior to joining Acronym, I held positions with companies in a variety of verticals, helping to develop their digital marketing strategies. Most recently I was responsible for managing the paid search and social media accounts for a craft furniture company in Lancaster, PA and for building a social media presence for the YMCA of Centre County.
What is your title at Acronym and which clients do you work for?
I am a PPC Analyst, and my clients have included Godiva, Scotts, BMW, New York Presbyterian, Humana, and New York & Co.
What are your specific responsibilities?
I’m responsible for optimizing both traditional and ecommerce campaigns. Some of my responsibilities include pacing within budgets, developing new creative, reporting on performance, and handling ad hoc requests as they come up.
What do you consider the most interesting things you do at work?
I find it exciting that paid search marketing is constantly changing. I enjoy the challenge of learning how to use new tools and strategies to our advantage in order to improve performance for clients. Unique to digital marketing – being able to analyze the immediate impact of optimizations is the most interesting component of working in PPC.
What do you like to do best when you are not working?
When I’m not working, I enjoy being as active as possible, such as exploring the city on my bike or hiking a trail I’ve never been to. I also love photography and experimenting with graphic design.