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Meet Acronym’s Ryan Pitcheralle VP Digital Center of Excellence You recently rejoined Acronym. What’s your current title and responsibilities?  I am the VP of the Digital Center of [...]

Going (Creatively) Digital For Miller Lite, It’s All About Fonts And Calligraphy  Instagram might not be the first place one thinks of to reach Millennial guys, but their affinity for typography [...]

By Maureen Anderson It’s the age-old question that every search marketer has heard from their clients at least once: why should I bid and pay for trademarked brand terms in paid search when a [...]

By David Sprinkle Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effectively utilize real-time [...]

By Kelly Marcus Within the past week, Google altered its local pack—the above-the-fold display of business listings for local-related searches—by trimming the typical seven listings to just [...]

Going (Creatively) Digital Amazon Tops For Product Searches, Google For Information What’s the difference between “searching” and “finding” on mobile devices? It’s user behavior and intent, [...]

Meet Acronym’s Nate Ford SEO Strategist When did you join Acronym? I joined Acronym in June of 2014. What do you do for Acronym and which clients do you work for? I’m an SEO Strategist, meaning I [...]

By Kenneth Domingo On July 28, Google began shutting down unverified Google My Business pages, producing some positives and negatives for business owners. This initiative aligns with Google’s [...]

By Paul Krellwitz Google Panda update 4.2 is the latest version of an algorithm modification that was first introduced back in February 2011. So far, it’s been a pretty long walk for the 4.2 [...]

By Paul Krellwitz The most official concrete proof we have that social media does not directly impact SEO is then-prominent Googler Matt Cutts’ quote in a January 2014 YouTube video on the topic. [...]