Inside Acronym – August 27, 2015
Meet Acronym’s Ryan Pitcheralle
VP Digital Center of Excellence
You recently rejoined Acronym. What’s your current title and responsibilities?
I am the VP of the Digital Center of Excellence, with a remit including but not limited to:
- Working across teams to spearhead new synergized integrations
- Tactical execution within our agency partnerships
- Special project analysis
- Process deployment and Service line proposals
- High level insight and opportunity identification across accounts
- Prospect scope and new business development
- Client side enablement & search evangelism
Which Acronym clients do you work for?
Hopefully, all of them. Currently, I’ve been working closely with the Ernst and Young, SAP and Scotts/Miracle Grow brands and account teams.
You originally started at Acronym in 2010 and left to take a position at EBay. What was that experience like?
Eye opening, to say the least. I learned a great deal about product and commerce platforms, as expected, but really expanded my experience in integrated execution. I like to be a sponge in any career application and I certainly soaked up as much as could in the brief year away from Acronym. I like to think of that time as a “sabbatical” of sorts.
What made you decide to return to Acronym?
The people. The talent pool at Acronym is robust and well applied. The culture is a rewarding one and the appreciation for the search discipline is second to none. I missed the comradery and sense of purpose at a level I have only experienced here. Additionally, the client retention at Acronym is unprecedented, with most accounts partnering for upwards of decade. This is extremely rare in the search space and is a testament to the servicing and insights Acronym consistently produces.
What do you consider the most interesting aspects of digital advertising overall and the current state of search marketing?
The evolution. What worked yesterday may not work today and what comes next may not be seen until it already happens. I love the momentum of the space and the culture of the industry. This keeps you fresh and constantly developing skills. Growth satisfies me and there is no shortage of it in the search space.
What do you like to do best when you are not working?
Making inferences from sets of data. Most people would race to work on something apart from their 9-5, but I like to fall right back in and apply my skillset to personal applications. For example, one day fantasy sports or even handicapping horse racing, where I’m currently managing to a $5.20 ROI. For those not in the know, that’s a very good return. I love to immerse into learning new niches, too. And what’s left of my spare time is spent cramming in one of the dozen or so magazine subscriptions I get monthly. I’ve had a subscription to Popular Science and Popular Mechanics for over 20 years and have read every word in every issue.