AcroBabble – Going (Creatively) Digital – August 27, 2015

 In Archives, Cool

Going (Creatively) Digital

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For Miller Lite, It’s All About Fonts And Calligraphy 

Instagram might not be the first place one thinks of to reach Millennial guys, but their affinity for typography could change things. ADWEEK explains how Miller Lite is using the social platform for paid ads and regular posts that use cool fonts and calligraphy to draw attention to the brand. Miller Lite had been trying to get into Instagram’s ad program for more than a year. Like other platforms, Instagram provides age-gating and targeting tools that alcoholic beverages need to comply with industry standards when communicating with younger audiences. 

Twitter API Provides Marketing Window Into Every Tweet In History 

Want to see every single Tweet that has ever been pushed out on Twitter in the nine years the company has existed? Now you can, via a new Full-Archive Search application program interface, according to a report from The Next Web. It’s a byproduct of Twitter’s 2014 acquisition of social insight platform Gnip, which is now the only place to access real-time Tweet data. The new API is meant to integrate with marketing solutions so that brands can analyze patterns and understand context when answering customer queries. It’s not something that the public can sift through randomly.

Comcast Latest Media Company To Jump On Digital Video On Demand

On-demand streaming digital services just keep on coming. This time it’s cable powerhouse Comcast, which is preparing to launch a digital video service called Watchable, reports Business Insider, citing previous reporting from The Information. Business Insider says Comcast is partnering with major digital publishers like Vox and Buzzfeed, along with legacy brands like NBC Sports, for content, which will be accessed via the company’s Xfinity X1 smart TV boxes. By 2017, all Comcast customers will be migrated from their existing set-top boxes to K1 boxes, giving Watchable a potentially huge audience in less than two years.

Everything You Need To Know About Facebook Audience Insights

Social media consultant Kiera Stein takes a really deep dive into Facebook Audience Insights to explain how marketers can best use the tool to understand and target the social platform’s users. In a post on Social Media Examiner, Stein explains how to create audience segments based on users’ demographics, purchase behavior, brand affinity and interests. Not surprisingly, the largest Facebook audience segment for Kraft Foods is Apple Pie Families—upper middle class couples who are homeowners and have school-age children and index high for driving mini vans and listening to the radio. Among the more useful insights is how Facebook users interact with content on specific devices. 

C-Suite Moves 

Ran Peled to Apester as Chief Marketing Officer, from McCannTech, where he was Founder and CEO. 

Tom Vogl to Ominto as Chief Marketing Officer, from Redfin and The Clymb, where he was Chief Marketing Officer.

Damian Roskil to AppNeta as Chief Marketing Officer, from Applause, where he was VP of Marketing.

Debbie Murphy to Huron Consulting Group as Corporate Vice President and Chief Marketing Officer, from Zebra Technologies, where she was VP, Global Marketing.

John P. Farugia to Clarity Medical Systems as VP, Chief Marketing Officer, from Vidacare, where he was Senior Director, Global Marketing.

Bob Canaway to Black Duck Software as Chief Marketing Officer, from Nuxeo, where he was Chief Marketing Officer.