The Independent That *Did* Win In 2016!
All eyes may have been glued to the TV during the bare-knuckle fist-fight otherwise known as the election. And as usual, it was two major contenders slugging it out, with no real room for an independent to be noticed.
But in the world of digital marketing, one independent that really stood out in the crowd this year is Acronym; proudly named as MediaPost Search Agency of the Year. And we’re thrilled, naturally. As the largest and longest established agency of its kind, we’ve won awards before (quite a few, actually) and we’re always honored and proud, at the same time, to be recognized in such a way. But this particular award, in this particular year, is so timely.
We’re going through a dramatic period of innovation with our technology platform, new methodologies in our service portfolio, and rapid growth in both our customer and employee base; as you can see from the front page of this edition of our publication, TMN. We’ve had a bunch of awards and nominations including being awarded the only patent of its kind for our Keyword Provided Algorithm (KPA). The results of an independent survey into our technology by Forrester in a total economic impact (TEI) report showed beyond doubt the benefits economically and otherwise of our Keyword Objects technology. Our CEO Selina Eizik made it into the 40-Under-40 marketing executives of the year. And our paid search team cleaned up with a big win at The Landys. Quite a year, indeed.
“We’re over the moon with excitement about winning the MediaPost Search Agency of the Year Award,” said Selina. Adding, “This is a direct result of working with such fabulous clients and having such a fabulously talented team supporting them.”
Each year, the editorial board of MediaPost honors those agencies, executives, suppliers and clients whose work and stature in the business define them as visionaries, innovators and industry leaders. Acronym CMO and industry pioneer Mike Grehan said: “We’re big fans of MediaPost and Search Insider, so we thank the editorial team of judges gratefully for selecting us as winners from the many excellent companies that submitted. Oh, and happy 20th birthday MediaPost!”
Acronym’s submission was based around core areas of achievement and strength:
- In 2016, we were granted a US patent for our advanced technology development and passed a thorough total economic impact study (TEI) by Forrester Consulting proving the success factors and financial value gained by our clients following implementation. Both accolades act as official, top-level 3rd party validation that our technology is genuinely outstanding within the search industry.
- We have developed a unique, scientific methodology which utilizes our technology platform to execute campaigns designed around consumer intent, by understanding psychology, tracking consumer behavior, and applying data mining and analytical techniques to uncover and map crucial, content rich, micro-moments on the buyer journey.
2016 Agency of the Year winner profiles will be published in December. Award Ceremony will be held on January 25, 2017, at The Yale Club. http://www.mediapost.com/agencyoftheyear/