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Acronym Named “Strong Performer” by Forrester

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Receives Highest Scores Possible in Reporting and Analytics, Account Management and Client Satisfaction.


Acronym reinforced its top agency status this year in The Forrester Wave™: Search Marketing Agencies, Q1 2016 report by Forrester Research, a 23-criteria evaluation of the 10 most significant search marketing agency providers.


The report, part of which includes feedback from reference calls with three of each vendor’s current customers, states, “Acronym brings a consulting-partner model rather than an agency-feel to this evaluation” and that “client references “love this hands-on approach.” The report also noted that “Acronym ties for the highest customer satisfaction scores in the study, in part due to accessible account management, executive involvement in account strategy, and its emphasis on mapping and influencing critical moments in a customer’s decision.”


Forrester’s evaluation rank Acronym with the highest possible scores (5 out of 5) across the following categories:


  • Results
  • Account Management
  • Tools and Technologies
  • Reporting and Analytics
  • Report Flexibility
  • Multichannel Correlation
  • Visibility Methods
  • Quality of Work
  • Client Satisfaction
  • Geographic Traction


“Our business is all about our clients. And we thank them for their honest evaluation and high scores,” said Michael Bruh, Acronym’s President and COO. “During the past five years alone we have invested $10 million in further advancing our proprietary business intelligence platform to become the most sophisticated intent and content mapping technology in the industry. One of the coolest features for large, enterprise clients is our ability to bring together almost every paid and organic search metric side-by-side, something everyone in search has been asking for and no one else can deliver. We think it’s clear our clients appreciate our unique technology and we understand why we scored so highly in the tools and technology category.”


Acronym CMO Mike Grehan credited Acronym’s clients for being adventurous early adopters in new approaches and techniques. “We’re enormously grateful for the hugely positive feedback Forrester received from our clients,” Grehan said. “As we evolve through a process of digital marketing transformation, much of the received wisdom is undergoing reconsideration. In this time of the connected consumer, we need to think less about the connections between machines and devices, and more about the human connections. Our intent-based marketing framework helps our clients’ prospects connect with not just relevant but useful content during key ‘micro-moments’ on the path to purchase. This consultancy based approach, backed with our proprietary intent-mapping technology, invigorates clients and fosters innovation for newer strategic approaches to search and discovery marketing.”

The Independent That *Did* Win In 2016!

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aoyAll eyes may have been glued to the TV during the bare-knuckle fist-fight otherwise known as the election. And as usual, it was two major contenders slugging it out, with no real room for an independent to be noticed.

But in the world of digital marketing, one independent that really stood out in the crowd this year is Acronym; proudly named as MediaPost Search Agency of the Year. And we’re thrilled, naturally. As the largest and longest established agency of its kind, we’ve won awards before (quite a few, actually) and we’re always honored and proud, at the same time, to be recognized in such a way. But this particular award, in this particular year, is so timely.

We’re going through a dramatic period of innovation with our technology platform, new methodologies in our service portfolio, and rapid growth in both our customer and employee base; as you can see from the front page of this edition of our publication, TMN. We’ve had a bunch of awards and nominations including being awarded the only patent of its kind for our Keyword Provided Algorithm (KPA). The results of an independent survey into our technology by Forrester in a total economic impact (TEI) report showed beyond doubt the benefits economically and otherwise of our Keyword Objects technology. Our CEO Selina Eizik made it into the 40-Under-40 marketing executives of the year. And our paid search team cleaned up with a big win at The Landys. Quite a year, indeed.

“We’re over the moon with excitement about winning the MediaPost Search Agency of the Year Award,” said Selina. Adding, “This is a direct result of working with such fabulous clients and having such a fabulously talented team supporting them.”

Each year, the editorial board of MediaPost honors those agencies, executives, suppliers and clients whose work and stature in the business define them as visionaries, innovators and industry leaders. Acronym CMO and industry pioneer Mike Grehan said: “We’re big fans of MediaPost and Search Insider, so we thank the editorial team of judges gratefully for selecting us as winners from the many excellent companies that submitted. Oh, and happy 20th birthday MediaPost!”

Acronym’s submission was based around core areas of achievement and strength:

  • In 2016, we were granted a US patent for our advanced technology development and passed a thorough total economic impact study (TEI) by Forrester Consulting proving the success factors and financial value gained by our clients following implementation. Both accolades act as official, top-level 3rd party validation that our technology is genuinely outstanding within the search industry.
  • We have developed a unique, scientific methodology which utilizes our technology platform to execute campaigns designed around consumer intent, by understanding psychology, tracking consumer behavior, and applying data mining and analytical techniques to uncover and map crucial, content rich, micro-moments on the buyer journey.

2016 Agency of the Year winner profiles will be published in December. Award Ceremony will be held on January 25, 2017, at The Yale Club.