Acronym Named “Strong Performer” by Forrester
Receives Highest Scores Possible in Reporting and Analytics, Account Management and Client Satisfaction.
Acronym reinforced its top agency status this year in The Forrester Wave™: Search Marketing Agencies, Q1 2016 report by Forrester Research, a 23-criteria evaluation of the 10 most significant search marketing agency providers.
The report, part of which includes feedback from reference calls with three of each vendor’s current customers, states, “Acronym brings a consulting-partner model rather than an agency-feel to this evaluation” and that “client references “love this hands-on approach.” The report also noted that “Acronym ties for the highest customer satisfaction scores in the study, in part due to accessible account management, executive involvement in account strategy, and its emphasis on mapping and influencing critical moments in a customer’s decision.”
Forrester’s evaluation rank Acronym with the highest possible scores (5 out of 5) across the following categories:
- Account Management
- Tools and Technologies
- Reporting and Analytics
- Report Flexibility
- Multichannel Correlation
- Visibility Methods
- Quality of Work
- Client Satisfaction
- Geographic Traction
“Our business is all about our clients. And we thank them for their honest evaluation and high scores,” said Michael Bruh, Acronym’s President and COO. “During the past five years alone we have invested $10 million in further advancing our proprietary business intelligence platform to become the most sophisticated intent and content mapping technology in the industry. One of the coolest features for large, enterprise clients is our ability to bring together almost every paid and organic search metric side-by-side, something everyone in search has been asking for and no one else can deliver. We think it’s clear our clients appreciate our unique technology and we understand why we scored so highly in the tools and technology category.”
Acronym CMO Mike Grehan credited Acronym’s clients for being adventurous early adopters in new approaches and techniques. “We’re enormously grateful for the hugely positive feedback Forrester received from our clients,” Grehan said. “As we evolve through a process of digital marketing transformation, much of the received wisdom is undergoing reconsideration. In this time of the connected consumer, we need to think less about the connections between machines and devices, and more about the human connections. Our intent-based marketing framework helps our clients’ prospects connect with not just relevant but useful content during key ‘micro-moments’ on the path to purchase. This consultancy based approach, backed with our proprietary intent-mapping technology, invigorates clients and fosters innovation for newer strategic approaches to search and discovery marketing.”