Paid MediaSocial Media Pinterest Launches New Tools to Help Advertisers Discover Emerging Trends & Measure Success Because people on Pinterest seek inspiration with purchase intent, the platform can be a very…John Peter SpearOctober 25, 2022
Paid MediaSocial Media YouTube Launches New Ad Features for CTV and Audio YouTube announced three new ad options as part of its Advertising Week New York showcase, including ‘Moment Blast’,…John Peter SpearOctober 19, 2022
Content MarketingSocial Media TikTok Adds Photo Mode for Still Images and Longer Video Captions For Increased Discovery In an unusual turn of events, TikTok has borrowed from Instagram by adding a new…John Peter SpearOctober 18, 2022
Paid Media Six Paid Media Trends for 2023 In an increasingly competitive world, marketers want to get most out of their ad budgets.…John Peter SpearOctober 6, 2022
Social Media Expanding Your Attribution Window Can Lead To Higher Conversion Rates in Social As talk continues about a potential recession ahead, it is imperative for advertisers discover the most…John Peter SpearOctober 3, 2022
Social Media How to Maximize Your Content Reach on Facebook Although Facebook continues to lose new users to platforms like TikTok, the social networking site…John Peter SpearSeptember 27, 2022
Social Media YouTube Launches New Monetization Program for Shorts Creators YouTube announced it will provide more direct monetization options for Shorts creators, which could make…John Peter SpearSeptember 21, 2022
Social Media Reels Generate The Most Reach on Instagram Video remains a focus for Instagram and videos in the Reels format drive the most…John Peter SpearSeptember 6, 2022
Paid MediaSocial Media Pinterest Continued to Lose Users in Q2, Despite Ramping Up eCommerce Features According to Pinterest, there are now 433 million monthly active users on Pinterest worldwide, down…John Peter SpearAugust 29, 2022
eCommerce / RetailSocial CommerceSocial Media The Five Factors That Drive eCommerce Loyalty As we all know, brand loyalty was disrupted during the pandemic, and it changed nearly…John Peter SpearAugust 22, 2022