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Paid Media Archives - acronym

OptimizationPaid MediaPaid SearchPaid Social

Walk the Talk: 3 Earth Day Activations That Got It Right 

There’s a way for your brand to speak to what your audience values. These five…
Anne Christensen
Anne ChristensenApril 18, 2025
Content Marketing

Does Your Media Plan Need a Spring Cleaning?

A seasonal reset isn’t optional. It’s overdue.  You’re not imagining things: campaigns are aging faster…
Anne Christensen
Anne ChristensenApril 18, 2025
view of football fieldPaid Media

1 Week Later: Does Anyone Still Care About Those Super Bowl Ads?

Discover how top brands sustain engagement in our latest Fast 5.
John Peter Spear
John Peter SpearFebruary 14, 2025
Commerical truck at loading bayeCommerce / RetailPaid Media

From Imports to Impressions: Navigating the Tariff Turbulence

Learn how potential tariffs could impact your advertising strategy. Download Fast 5 now.
John Peter Spear
John Peter SpearFebruary 6, 2025
AI illustration and stock marketAI / Machine Learning

DeepSeek Just Upended AI’s Power Structure

Discover how DeepSeek's affordable AI models are shaking up the industry and impacting global markets.…
John Peter Spear
John Peter SpearJanuary 29, 2025
Paid MediaPaid Search

Uncovering Google’s Latest: First Look at Search Max

Some advertisers discovered Google's long-rumored Search Max in ad accounts. Could it revolutionize search advertising?
John Peter Spear
John Peter SpearJanuary 27, 2025
Acronym Fast 5Paid Media

Google’s Call to Action: What it Means for Advertisers

Google's plea against state regulations could mean higher costs for advertisers. Learn more in our…
John Peter Spear
John Peter SpearJanuary 24, 2025
Firefighters with fire in backgroundPaid Media

Navigating the LA Fires: How Advertisers Can Rise to the Challenge

LA fires challenge advertisers to respond thoughtfully. Get our insights and recommendations.
John Peter Spear
John Peter SpearJanuary 16, 2025
Social Media

TikTok’s time is ticking: Key insights for brands.

TikTok's future is uncertain. Insights, recommendations in our latest Acronym Fast 5.
John Peter Spear
John Peter SpearJanuary 13, 2025
Social Media

Fact-checking is out: Meta’s new move and its impact on advertising

Meta ditches fact-checking for community moderation. What does this mean for advertisers? Discover more in…
John Peter Spear
John Peter SpearJanuary 9, 2025
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  • Who We Are
    • Our Culture
  • What We Do
    • Search, Media & Marketplaces
    • Analytics
    • Travel
  • Technology
  • News & Views
    • Blog & Views
    • Company News
    • Winning With Diverse Suppliers
  • Careers
  • Contact
    • Locations

 
The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?