The Strategy

Structured data provides information about a webpage and classifies its content to help search engines understand what exactly is there.

Acronym partnered with Schema App and Adobe Tag Manager to add code to thousands of SAP webpages at once. As a result, we were able to deploy structured data within this large enterprise website on a pilot basis, as well as its domains, including a community blog site. The results speak for themselves…

The Results


Dramatic increase in YoY click volume
Hockey Stick Growth

160% Increase in Impressions

The Power of Structured Data

75.6% Lift in Organic Traffic

The Power of Structured Data

The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?