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AnalyticsData AnalyticsTechnologyWeb Analytics

Redefining Marketing Mix Models: An In-depth Look at Google’s Meridian

Explore how Google’s Meridian is transforming marketing analytics and privacy in marketing mix models.
John Peter Spear
John Peter SpearApril 29, 2024
AnalyticsData AnalyticsTechnologyWeb Analytics

Adapting to a Cookie-Less Future: How Marketers Can Pivot and Prosper

The impending changes in data tracking, their impact on digital marketing, and strategies for marketers…
John Peter Spear
John Peter SpearApril 19, 2024
abstract covid graphicAnalyticsArchivesNewsTechnology

Understanding the Coronavirus Pandemic Through Data Visualization

By Jonah Feld -- We are not epidemiologists. We are experts in data visualization, and…
John Peter Spear
John Peter SpearApril 17, 2020
quibi graphicArchivesInsights & NewsTechnologyVideo

Quibi’s Here! But Will it Stay?

By Kate McNee -- First, there was Netflix. Then there was TikTok. Now comes a…
John Peter Spear
John Peter SpearApril 13, 2020
Insights & NewsTechnology

Should Google be scared of Amazon?

In March 2017, Amazon Advertising Platform pulled a surprise upset, beating out Google's DoubleClick Bid…
John Peter Spear
John Peter SpearFebruary 1, 2018
Technology

What is blockchain and why is everyone so excited about it?

For years, pundits declared we were living in the Year of Mobile. 2017, on the…
John Peter Spear
John Peter SpearNovember 17, 2017

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  • Who We Are
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  • What We Do
    • Search, Media & Marketplaces
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    • Blog & Views
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The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?