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SEO

SEOWeb Analytics

Avoiding a Website Relaunch Disaster: Tips for a Smooth Migration

Why do website relaunches often end in disaster? Websites are crucial for businesses. They are…
John Peter Spear
John Peter SpearDecember 12, 2022
SEO

Google Launches the Helpful Content Update

Google is launching a new sitewide algorithm update this week called the “Helpful Content Update” to…
John Peter Spear
John Peter SpearSeptember 19, 2022
Paid SearchSEOWeb Analytics

New AdWords “Conversions for Optimizations” Empowers Reporting and Bid Automation

Google is rolling out a new Conversions for Optimization setting in AdWords over the next…
John Peter Spear
John Peter SpearAugust 17, 2022
Insights & NewsMobileSEO

Ten Important SEO Trends To Leverage Before The Year’s End

Staying current with SEO trends is like hitting a moving target while sitting in a…
John Peter Spear
John Peter SpearJuly 19, 2022
Paid SearchSEO

Is Passage Ranking the Future of SEO?

What is Passage Ranking and where does it sit within your search engine optimization and…
John Peter Spear
John Peter SpearMay 23, 2022
SEO

Google Parameter Tool Discontinued

Parameter Tool: What Was It?  For many years Google’s URL Parameter Tool was among the…
John Peter Spear
John Peter SpearMay 18, 2022
SEO

Top 5 On-Page SEO Tips For 2022

Changes are coming to Search. Here are the top five things you need to do…
John Peter Spear
John Peter SpearApril 18, 2022
Content MarketingProgrammaticSEOSocial Media

Trust in Advertising is on the Decline – But Search, Social and Programmatic Still Deliver

It's no secret that consumer trust in advertising has been steadily declining in recent years.…
John Peter Spear
John Peter SpearApril 4, 2022
SEO

Cultural & Content Considerations for Global SEO

More than 90% of business leads begin in a search engine and at least twelve…
John Peter Spear
John Peter SpearFebruary 15, 2022
Insights & NewsMachine LearningSEO

AI to Empower SEO in 2022

Artificial Intelligence is set to transform the market and deliver increased relevance and visibility in…
John Peter Spear
John Peter SpearDecember 22, 2021
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  • Who We Are
    • Our Culture
  • What We Do
    • Search, Media & Marketplaces
    • Analytics
    • Travel
  • Technology
  • News & Views
    • Blog & Views
    • Company News
    • Winning With Diverse Suppliers
  • Careers
  • Contact
    • Locations

 
The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?