The Strategy

Acronym oversaw a large-scale migration from an earlier version of Brother’s CMS system to a modern enterprise platform.

Acronym coordinated with Brother’s development team to ensure a smooth deployment in accordance with SEO best practices, including redirects, navigation, structure, canonicalization and sitemap optimization. Results were seen within 60 days of implementation.

The Results


Increase in Average Position
Improvement in organic search visibility

5% Increase in CTR

Improvement in click volume

7% Increase in Impressions

Improvement in search results