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By: Nyambura Mbugua & Mike Levin To make it more difficult for hackers and others to track users, Google has been urging sites to incorporate the use of HTTPS pages. The company announced its [...]

Meet Acronym’s Zach Eberhart PPC Strategist When did you join Acronym? I started in September 2014. Where were you previously, what was your title and what clients did you work with? Technically [...]

Going (Creatively) Digital [share title=”Share this Post” facebook=”true” twitter=”true” google_plus=”true” linkedin=”true” [...]

Going (Creatively) Digital Pinterest Narrows Ad Focus To Retail And Packaged-Goods Marketers Pinterest’s advertising strategy has become a lot clearer with its recent move to concentrate on [...]

Meet Acronym’s Nyambura Mbugua SEO Analyst When did you join Acronym? I started about 18 months ago. What do you do for Acronym and which clients do you work for? I am a SEO Analyst, helping to [...]

There are plenty of reasons why your SEO recommendations for clients don’t get implemented, including lack of resources, internal politics and red tape, a dearth of qualified developers and a [...]

By David Sprinkle This is going to be another slightly in-the-weeds post about Adobe Analytics. (Sorry, everybody else!) I want to talk about how Adobe handles campaign and traffic source [...]