Meet Acronym’s Zach Eberhart

PPC Strategist

When did you join Acronym?

I started in September 2014.

Where were you previously, what was your title and what clients did you work with?

Technically I was in school previously, but while there I was working for TeachPoint. They are an “edtech” startup that helped bring the teacher evaluation process to the cloud from paper and filing cabinets. They’re still pretty small so the sales/marketing director and I were the marketing department. Oddly enough, it is the only (professional) job I’ve held so far that I haven’t done paid search for. Previous clients and companies include Zemanta, Compete (now Millward Brown Digital), along with some smaller clients in and around the Boston and New York City area.

What is your title at Acronym and which clients do you work for?

I am a PPC Strategist. My clients have included Humana, Scotts Miracle-Gro and New York Presbyterian.

What are your specific responsibilities?

My responsibilities include day-to-day campaign management and operations, optimizations, account strategy, analytics, etc. Basically everything you’d expect from your friendly neighborhood PPC hero.

What do you consider the most interesting things you do at work?

I like strategy and data. Helping to create new strategies for clients or using data to tell a story and solve problems have been the most rewarding and interesting aspects of my time here at Acronym. If solving problem X through data and analytics leads to the creation of strategy Y, there’s a nearly 100% chance I’ll be the most enthusiastic person in the room.

What do you like to do best when you are not working?

I like music, movies, reading, art, and traveling. You can usually find me somewhere in New York City at a show, watching a movie somewhere in The Village, checking out a new gallery in Chelsea, getting lost in the Met, or slowly chipping away at my seemingly never-ending “to read” list. Unfortunately, the traveling aspect has been mostly daydreaming since I’ve moved to the city, though sometimes I do go on actual trips. Cuba is next and I’m leaving Friday.

The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?