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Meta’s Developing Spatial Audio Tools to Enhance Virtual Experiences

By Social Media No Comments

Despite the failure of audio platforms like Clubhouse to gain critical mass, audio continues to reign supreme via podcasts and it helps create immersive experiences, bringing virtual realms to life.

In fact, according to Meta’s latest research, in order to facilitate true-to-life AR and VR experiences, Meta is now developing spatial audio tools which respond to different environments as displayed within visuals.

Meta is focusing on the commonalities of sound that people expect to experience in certain environments, and how that can be translated into digital realms.

As explained by Meta:

“Whether it’s mingling at a party in the metaverse or watching a home movie in your living room through augmented reality (AR) glasses, acoustics play a role in how these moments will be experienced […] We envision a future where people can put on AR glasses and relive a holographic memory that looks and sounds the exact way they experienced it from their vantage point, or feel immersed by not just the graphics but also the sounds as they play games in a virtual world.”

This could mean the metaverse will be much more immersive, and could play a more significant role in the customer’s experience than you might initially expect.

Meta’s already factored this in, to at least some degree, with the first generation version of its Ray-Ban Stories glasses, which include open air speakers that deliver sound directly into your ears.

Ray Ban Stories

In fact, Meta is so committed to audio, the platform is making three new models for audio-visual understanding open to developers.

“These models, which focus on human speech and sounds in video, are designed to push us toward a more immersive reality at a faster rate.”

We will be watching to see how Meta builds its spatial audio tools to enhance its VR and AR systems. In the meantime, if you need assistance with your social media strategy, please contact us today. Our teams are here to help.

Meta’s Recurring Notifications Helps Brands Reach Customers Anywhere In Their Journey

By Insights & News, Social Media No Comments

Meta launched ‘Recurring Notifications’ on its Messenger Platform, which now enables businesses to send “proactive, automated messages, to people who have opted-in to receiving them.”

Recurring Notifications in Messenger

Marketers may now send sales notifications, updates, newsletters, and more with the frequency options ranging from daily to monthly, “so businesses can reach customers at any moment in their journey”.

This is a significant shift in Met’s previous Messaging policy which strictly limited the frequency with which a business could message users, even if they’ve opted-in.

As explained by Hootsuite:

“Businesses can only contact someone after receiving a message from them first. Once you’ve received a message, you have 24 hours to reply. After that, Facebook used to let businesses send one message. But as of March 4th, 2020, that option will be gone. Beyond that, the only remaining option is to send a Sponsored Message. These ads can only be sent to existing conversations.”

In fact, Meta’s Messenger Platform and IG Messaging API Policy Overview explains:

“Businesses will have up to 24 hours to respond to a user. Messages sent within the 24 hour window may contain promotional content.”

Brands can now use ‘One-time Notification’, which enables businesses to send one follow-up message after the 24-hour messaging window has ended. But Meta has been careful about allowing businesses to overuse its messaging API, to avoid spamming spamming.

It seems this is no longer a concern, and with users having to opt-in, it appears that is now enough for Meta to allow increased messaging to potential customers.

If you’d like assistance leverage Meta or any social media platform in your marketing campaigns, please contact us today. Our experts are here to help.