In today’s digital world, data analytics has become an essential tool for marketers. By utilizing data analytics, digital marketers can better understand their customers, track the success of their marketing…
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Every day, the world produces 5 exabytes of data. By 2025, we will produce data at a rate of 463 exabytes per day. Insights from this data can help companies understand exactly…
Optimized landing pages are a critical component of analytics. After all, there’s nothing more annoying for customers than searching for a specific product only to be directed to a homepage…
Analyze a campaign? No problem. Optimize a conversion funnel? Sure thing. Sell the value of search and analytics to the CEO? Um…what? Let’s face it: getting buy-in from key stakeholders…
My Dad always told me the secret to happiness was “to have all of the things you need and a few of the things you want.” But can the same…
