
In today’s digital world, data analytics has become an essential tool for marketers. By utilizing data analytics, digital marketers can better understand their customers, track the success of their marketing…
In today’s digital world, data analytics has become an essential tool for marketers. By utilizing data analytics, digital marketers can better understand their customers, track the success of their marketing…
Every day, the world produces 5 exabytes of data. By 2025, we will produce data at a rate of 463 exabytes per day. Insights from this data can help companies understand exactly…
Optimized landing pages are a critical component of analytics. After all, there’s nothing more annoying for customers than searching for a specific product only to be directed to a homepage…
Analyze a campaign? No problem. Optimize a conversion funnel? Sure thing. Sell the value of search and analytics to the CEO? Um…what? Let’s face it: getting buy-in from key stakeholders…
My Dad always told me the secret to happiness was “to have all of the things you need and a few of the things you want.” But can the same…