Analytics Four Ways Data Analytics Improves Digital Marketing ROI In today's digital world, data analytics has become an essential tool for marketers. By utilizing…John Peter SpearApril 18, 2023
AnalyticsInsights & News Why You Should Integrate Data Across the Entire Enterprise — and How to Do It Effectively Every day, the world produces 5 exabytes of data. By 2025, we will produce data at…John Peter SpearJune 13, 2022
Web Analytics Landing Page Testing: Bounce Rate Isn’t Your Only Friend Optimized landing pages are a critical component of analytics. After all, there’s nothing more annoying…John Peter SpearMay 2, 2014
Web Analytics 5 Ways to Create a Data-Driven Culture Analyze a campaign? No problem. Optimize a conversion funnel? Sure thing. Sell the value of…John Peter SpearJanuary 14, 2014
Web Analytics Real-Time Reporting: Does Anyone REALLY Care? My Dad always told me the secret to happiness was “to have all of the…John Peter SpearNovember 2, 2011