Call it the Link Wars. Long ago, in a galaxy far away, obtaining website links by hook or crook was the way to get found on engines like Google. Now it’s all about building high-quality content, securing (and maintaining) links from relevant and authoritative sites and weeding out spammy backlinks, as explained by Acronym’s Winston Burton, VP of SEO, in an article originally published by Search Engine Land.
Winston joined Acronym in 2014 with over ten years in search marketing. Prior to joining Acronym, Winston was the VP of SEO at Havas Media, one of the world’s top ten global ad agencies. He started the SEO practice for Havas and built the practice to include Clients such as Choice Hotels, Fidelity, Exxon, Volvo and Marc Jacobs to name a few. Winston spearheaded SEO strategy including content marketing, mobile, link building, and all technical areas of SEO. Winston’s career also included the SEO Manager role at Rosetta and time at Zeta Interactive.