The Strategy

Prior to taking on the account Acronym identified critical issues within the allocations of funds based on channel and tactic. In addition, we identified products that were over-invested.

Shortly after onboarding JEGS, Acronym allocated significant budgets based on top-performing products, allocated more to Google Shopping, and implemented Smart Shopping Campaigns.

The Results In First 30 Days


Increase in Revenue

28% Decrease in Spend

30% Lift in Search Traffic

The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?